Content, engineered.
For teams that want results, not slop.
For teams that want results,
not slop.
For teams that want results, not slop.
WHY THIRD HAT
WHY THIRD HAT
WHY THIRD HAT
Content Hat
ThirdHat is built on 12+ years of experience in content and growth across the tech industry
That keeps the quality bar high, protects brand voice, and makes sure the outputs are ready to ship.
— Content Hat
ThirdHat is built on 12+ years of experience in content and growth across the tech industry
That keeps the quality bar high, protects brand voice, and makes sure the outputs are ready to ship.
— 1. Content Hat
ThirdHat is built on 12+ years of experience in content and growth across the tech industry
That keeps the quality bar high, protects brand voice, and makes sure the outputs are ready to ship.
Automation Hat
ThirdHat uses AI + automation to standardize the production, review, and distribution of content.
Messy inputs become shippable content, social posts, or videos in no time without the manual busywork.
— 2. Automation Hat
ThirdHat uses AI + automation to standardize the production, review, and distribution of content.
Messy inputs become shippable content, social posts, or videos in no time without the manual busywork.
— Automation Hat
ThirdHat uses AI + automation to standardize the production, review, and distribution of content.
Messy inputs become shippable content, social posts, or videos in no time without the manual busywork.
Engineering Hat
ThirdHat builds the content system behind the work: inputs, templates, quality standards, workflows and docs.
Everyone ships faster when working from the same playbook, and the outputs stays on-brand across teams.
— 3. Systems Hat
ThirdHat builds the content system behind the work: inputs, templates, quality standards, workflows and docs.
Everyone ships faster when working from the same playbook, and the outputs stays on-brand across teams.
— Systems Hat
ThirdHat builds the content system behind the work: inputs, templates, quality standards, workflows and docs.
Everyone ships faster when working from the same playbook, and the outputs stays on-brand across teams.
PACKAGES
PACKAGES
PACKAGES
Small
Training + Workshops
Best For: Teams stuck at “we should use AI” and ready to move from ideas to execution with hands-on training.
Deliverables:
Hands-on workshops to help your team become AI-first
Frameworks + templates to keep building after the workshop
Coaching + follow-ups to inspire or unblock the team
Medium
Process Tune-Up
Process Tune-Up
Best For: Teams creating content with AI, but the workflows are fragile, process chaotic, and outputs unpredictable.
Deliverables:
Workflows rebuilt end to end with AI at the core
Databases + templates to keep outputs consistent
Docs + training so the workflows are implemented correctly
Large
Workflow Buildouts
Best For: Teams ready to launch a new AI-first marketing motion, built in the tools they already use every day.
Deliverables:
New AI-first marketing motion built inside your current stack
Custom workflows + templates to keep content on-brand
Playbooks + enablement so the system scales across teams
Extra-Large
Content Systems
Best For: Teams ready to rebuild their entire content production process with AI and automation at the core.
Deliverables:
Content systems redesigned from ideation to repurposing
AI-first workflows that keep outputs consistent across teams
Workshops + training so the system evolves with your brand
Small
Training + Workshops
Best For: Teams stuck at “we should use AI” and ready to move from ideas to execution with hands-on training.
Deliverables:
Hands-on workshops to help your team become AI-first
Frameworks + templates to keep building after the workshop
Coaching + follow-ups to inspire or unblock the team
Medium
Process Tune-Up
Best For: Teams creating content with AI, but the workflows are fragile, process chaotic, and outputs unpredictable.
Deliverables:
Workflows rebuilt end to end with AI at the core
Databases + templates to keep outputs consistent
Docs + training so the workflows are implemented correctly
Large
Workflow Buildouts
Best For: Teams ready to launch a new AI-first marketing motion, built in the tools they already use every day.
Deliverables:
New AI-first marketing motion built inside your current stack
Custom workflows + templates to keep content on-brand
Playbooks + enablement so the system scales across teams
Extra-Large
Content Systems
Best For: Teams ready to rebuild their entire content production process with AI and automation at the core.
Deliverables:
Content systems redesigned from ideation to repurposing
AI-first workflows that keep outputs consistent across teams
Workshops + training so the system evolves with your brand
ABOUT THIRD HAT
ABOUT THIRD HAT
ABOUT THIRD HAT
Hi, I’m Ryan McCready. After 12+ years in content + growth, I watched the mandate change overnight.
Marketing teams are now expected to move faster, cover more channels, use AI, publish daily, and keep the quality bar high.
I started ThirdHat to build the workflows that make that actually possible for teams, with AI and automation at the core, so you can ship content at scale without ever losing your brand voice.
Hi, I’m Ryan McCready. After 12+ years in content + growth, I watched the mandate change overnight.
Marketing teams are now expected to move faster, cover more channels, use AI, publish daily, and keep the quality bar high.
I started ThirdHat to build the workflows that make that actually possible for teams, with AI and automation at the core, so you can ship content at scale without ever losing your brand voice.